Introduction

Benjy: Welcome to beatoby growth. Today we're joined by emily brady, our creative content lead at sweetfish. She's been looking into tiktok for us and some of her findings and learnings. We want to talk about that and really dive in to the power of tktok a bit to day. Emily: I think i love the freedom it gives me to just be creative and to test things,. You have to be a willing to fail on tik tok.