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S03.EP20 - Blands VS Brands with Ariadna Navarro

JUST Branding

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Building a Brand With More Substance

A lot of people know they need this ultimately, but they kind of don't know how to go about it. The brands that usually come up when you're at the one have worked at it for a decade. They've spent 10, 20, 30, 40, 50 years pounding the pavement with that story. And so there's all this kind of messiness generally around personalities I've found that needs to be put to one side in order to focus on this on this beautiful work.

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