(Sponsored) The future of in-game ads, in-app purchases and beyond
The GamesIndustry.biz Microcast
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The Future of Ads in Mobile Games
Mobile is still a key priority with significant monetization and revenue uplift to realize. Developers can also monetize with ads on browser-based and cloud platforms. 53% of the game developers surveyed believe ads can indeed work well in VR. There are many ideas of how advertising will fit into evolving play-to-earn game models, more robust 5G-enabled cloud games, VR games, and likely more.
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