How Private Equity Can Be a Great Brand Ownership Model

Primera onvested in both hugo boss and valentina during the financial crisis. Both had this kind of like icon status, immediately recognizable, real grands. If you've got a truly robust, excellent brand, it can actually survive quite a lot of challenge. That was one thing we learn. The second thing we learn is how long it can take to reposition or improve performance at a brand. And that's where private equity is a great ownership model, because you've got years.