Edu: Habit Forming Products - The Secrets Of User Retention with Nir Eyal
The Startup Podcast
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The Hooked Model
Every new wave of technologies creates new opportunities for application of the hooked model. I could see a future where if you're in their 50s or 60s, when you go to a website, it looks a certain way, right? Maybe the font's a little bigger and maybe there's another format that's customized on the fly based on your previous experience. It's supercharged the investment phase. In some ways, in some pretty scary ways. TikTok is the first social media product that I'm scared of.
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