The Impact of 'Drive to Survive' on Formula One

In this chapter, they discuss the transformation of Formula One in the US due to the increase in popularity and fan base driven by the show 'Drive to Survive'. They talk about the decrease in attendance at races in the US in recent years, but how 'Drive to Survive' has brought in a young, female fan base and made Formula One cool. They also mention that the show is like a documentary, giving viewers a glimpse into the personalities and struggles of the sport.