GTM AI Podcast with Coach K and Jonathan Moss cover image

#11 GTM AI Podcast: Timothy Riffe, Navigating and creating AI tech in the modern world

GTM AI Podcast with Coach K and Jonathan Moss

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Strategic Questioning for Business Goal Understanding and Analysis

This chapter emphasizes the significance of initiating a gap analysis with broad questions to comprehend a business's goals and strategic direction. Moving from general inquiries to more detailed probing questions helps uncover the specific objectives and motivations behind them.

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