15min chapter

FP&A Today cover image

Jack McCullough: Rock Star CFOs and Psychopath CEOs

FP&A Today

CHAPTER

Building a Brand for CFOs

The hosts discuss the importance of developing a brand for CFOs and the significance of owning one's brand. They emphasize the qualities that make a strong brand, such as strategic thinking, integrity, transparency, and effective communication within finance and accounting. Listeners are encouraged to start thinking about their brand early on as it can have a significant impact on their career.

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