98: Joel Hooks on Building egghead.io
React Podcast
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Copywriting - How Do You Overcome the Pain?
Rin: How do you overcome that? Like, how do you kind of ship it and accelebrate it too? Rob not personally that interested a me. So i would sit downd and one try to think about, why do people need this? Why is this important in other people's lives? A, what problems is this actually solving? Wheres? Where's the pain? Amy taught me this idea of for copywriting called pain dream fix. And like, ok, here's the pain from their perspective. With a little sympathy, like, i can understand that even if i don't particularly like it, it isn't talking to me. Ian: It wasit was
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