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Episode 020 - How to Sell UX Research with OOUX
The Object-Oriented UX Podcast
How to Get Buy in for More User Research
The orca process is laid out in a grid and it'll help if just like verbally talking through, was a little much. We're going to talk about how these two steps can help you get buy in for more user research. It really helps bring to light the specific holes in your team's understanding and gets your stakeholders asking really important questions themselves. So when stakeholders take ownership of assumptions and gaps in the understanding, that suddenly UX research is not such a hard sell because it becomes their idea.
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