i work in a business where we have two company level, i'm going to say k b ees, but i'm like, ios, like a mu check. But the thing is, like we know now from so many experiments, when one goes up, the other goes down. If you start pushing people towards a paid plan, you will have a drop off of users. And if you push people towards users, they're less likely to upgrade anyway. So what you're reall want to do is figure out ways to make one of them go up that doesn't that that has a tempered effect on the others.