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400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

The Marketing Book Podcast

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The Ability to Self Reinforce Is More Important Than Talent

Douglas Rushkoff: The ability to self reinforce is more important than talent. If you're going to put your ass where your heart wants to be over the long hall, over years, over decades, you have to be able to self reinforce. And so that's where self reinforcement comes in. He says it can sometimes seem silly, cause what itself talk right at’s sitting down and talking to yourself and saying, you know, to day, you did good. Keep it up, et cetera,. et ceterA, etcetera, etc.

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