21min chapter

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Kevin Indig on the August Core Update, AI Overviews, and SEO

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CHAPTER

Navigating SEO Updates and Challenges

This chapter explores recent SEO developments, including the August core update's impact on website traffic and the role of content quality in recovery strategies. It discusses the challenges faced by startups in a landscape dominated by established brands and the fluctuating nature of search rankings influenced by user sentiment and algorithm changes. Additionally, the importance of backlinks, advertising, and user-generated content in enhancing organic search performance is examined, alongside the implications of AI-generated content.

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