Ep 439 Selling Your Business? Why Nice Gets You More - with William Ury, Co-Founder of the Harvard Negotiation Program
Built to Sell Radio
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Navigating Emotional Dynamics in Negotiations
This chapter explores the emotional intricacies in negotiations, contrasting the sentimental attachment of sellers with the clinical approach of potential buyers. It emphasizes the need for self-negotiation and managing emotions to make informed decisions during negotiations. Strategies like anticipating maneuvers, maintaining a positive mindset, and utilizing creativity are highlighted for successful negotiation outcomes.
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