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122. How to avoid marketing like an asshole

I Am Your Korean Mom

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Don't Use Fear as a Motivational Tactic

Do not use fear as a motivational tactic. Focus on authenticity, that openness and honesty of connection. People will actually enjoy being marketed by you to sell them things. You can 100% sell and make a lot of money with your truth and lie. Ray: Fear is an effective motivator just like scarcity is aneffective motivator.

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