Bob Greene: It seems like the stress on a founder of especially if they've been running this firm and were very open. And it seems like once they kick into this, there's just by necessity, they it's kind of a secretive thing. So I don't know, maybe that's that maybe a whole other can of war. He says founders need to ensure people understand what you're trying to achieve. The last thing you want is, you know, man, I thought this was just going to be,. You know, it's a mom and pop and we're all in it together and there's 20 of us... But he also warns against over-promising or under-

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