Developing and refining Gabby's Dollhouse

In this chapter, they discuss the approach to creating the show Gabby's Dollhouse and how they aim to connect with kids by playing with the way they play. They also talk about the planning that went into launching the show, the competition in the streaming space, and the strategy to stand out and put the brand in front of kids. They emphasize the importance of character recognition, brand awareness, and logo recall to make their show the top choice for kids.