The Immediacy of the Reward

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Yes o loi faderland has great example about this. Why do most plants of tooth paste have mint flavor? And the reason is that mint flavor has nothing to do with keeping your mouth clean, but it has everything to do with getting the habit on. The same applies to our actions. Is there the immediate result that is telling my brain that i didn't waste my effort? This had the positive emotional expect emotional outcome. And so next time i expect another positive emotional outcome.

Why do people eat too much even when they don't want to? Why are there so many bad managers? And why might anti-vaxxers be useful? Luca Dellanna, author of The Control Heuristic, thinks the answers to all of these questions are in our heads, or rather in our basal ganglia. Dellanna talks to EconTalk's Russ Roberts about why both brains and employees need immediate feedback, why we're wired to believe our best guesses, and why addiction is just our brain's way of making sure we survive.