Becoming Nike | The Crazy Idea | 1
Business Movers
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The Importance of Being a Japanese Expert
Kihachira Onitsuka founded his business of producing sport shoes in 1949. By the end of the 1950s it had hundreds of retail shops all across Japan. The Japanese asked Phil if he would be interested in representing their company in America. He struck a deal with Onitsuka for a small sample shipment They'd sent him 12 pairs of running shoes for $50 But there was one last thing the Japanese asked Phil exactly which company he represented.
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