SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital
The Official SaaStr Podcast: SaaS | Founders | Investors
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Afe Launch Brays - What Are You Building?
The state of the market was really interesting because it was very, very isolated and specific to dest hop and laptop and cookies and email. And then the entry of mobile really shattered that whole thing. When we launched apbo orwoman launch brays, it was very focused on, like, hay, you now are out to market. You now a x amount to acquire all these customers. What are you doing to retain these customers? And interesting enough, no one cared. Nobody really wanted to really spend money on any retention methods and so on. They were very happy with mix panel. But i don't think the market wasreally ready yet for post acquisition, which was all about retention m
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