Direct Mail Is a Great Way to Get in Front of People

email and direct male. The resurgence in those spaces itis so fun to watch, because there was clearly a dead period where email was like out. And then with direct mail, it needs to be done right, cause i do throw away a lot of mail. But i will say it is a way of getting in front of people that a lot have forgotten about. If you know it and you have a good strategy and you execute on it, really any medium can work,. It's all about test and refine and test and refine.