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Mark Peters: How altruistic employee assistance pays off

HBS Managing the Future of Work

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Introduction

Mark Peters is CEO of Butterball Farms in Grand Rapids, Michigan. He co-founded The Source, a nonprofit employee assistance organization funded by private employers. It helps companies address issues that their human resource functions are ill-equipped to deal with. We'll talk about Mark's efforts to align his vision of fairness and opportunity for workers with his business strategy.

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