3min chapter

How I Built This with Guy Raz cover image

Kenneth Cole: Kenneth Cole

How I Built This with Guy Raz

CHAPTER

Women's Shoes - Are You Still Trying to Create a Brand?

When you re branded, who did you want your customer to become? Who didyo imagine your customer to be? The goal was too iin my mind, i wanted it to be me. I don't think there is a closet anywhere that today isn't full. So we're trying to make the perfect mask. It has six layers of protection, its temperature control, it's waterproof. And ah, right now very focused on the most important new accessory,. Nobody has in their closet right now, and everybody knows they need....

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