Nir And Far: Business, Behaviour and the Brain cover image

Are We Really Having Fun at Bars or Just Escaping Reality? - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

The Sober Test

Study found 40% of spectators at baseball and football games are on the sauce. Eight out of 10 Americans watch sports on TV at home with a drink in their hand. Many people can't dance unless they're drunk, Cicero said more than 2,000 years ago. Of course, there's nothing wrong with any of these pastimes.

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