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994 – Adventures in Automation: Uncovering the Power of Google Dynamic Search Ads

James Schramko Podcast

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How to Build a Keyword Research Campaign

When you normally build like a search campaign, you know, you start by doing keyword research. I imagine Google would have tremendous amount of data and information from their search results that they would then say, okay, well, we can kind of put you in front of that search traffic and then charge you for it. So these dynamic campaigns are very good for people in really expensive niches like high cost per click niches. We'll add this as kind of like, like of a better phrase, like a bit of a fishing net trawl and behind your main fishing lines. A catch all.

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