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How Conservative Talk Radio Came to Dominate the Airwaves

On the Media

CHAPTER

The Rise of Talk Radio: A Transformative Era

This chapter explores the evolution of radio broadcasting in the 1970s and 1980s, emphasizing the shift from AM to FM and the rise of talk shows driven by technological advancements and regulatory changes. It discusses how listener participation and the emergence of provocative personalities shaped a confrontational media landscape, while touching on the impact of the Reagan administration's policies on content and diversity. Through notable examples and events, the chapter illustrates the significant cultural shift towards politically charged radio programming during this transformative period.

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