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Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)

two & a half gamers

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The Worst Offender in the Industry Right Now

The ad is 50% longer than normal reward of ads used to be before this arm story started. These longer ad units are tested in games without letting publishers know. So it's great for networks, but terrible for publishers. What you can do about it.

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