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Brent Beshore – Cultivating a Disaster Resistant, Compound Interest Machine - [Invest Like the Best, EP.10]
Invest Like the Best with Patrick O'Shaughnessy
Is Content Marketing a Good Use of Resources?
Marketing is actually fairly simple, but has some interesting, i guess youc call it tactical secrets. Most people think content marketing is, oh, write a great piece of content and people be beating down your door. But once somebody has found us, regardless of the way they found us, content is crucial to scaling education and trust. It's kind of like the software business in its scale ability to be able to scale that trust and scale that education with a potential client, partner, employee. I mean, there's endless uses of it,. But it allows you to scale conversations that just really weren't available before.
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