In this episode of Prospecting on Purpose, we dive deep into the real-world journey of the solopreneur with guests Joe Rano (Founder) and Carly Ries (Fractional CMO) of Lifestar—a dynamic platform built to support business-of-one professionals.

Drawing from a survey of over 300 solopreneurs, Joe and Carly share the top three challenges nearly every solopreneur faces: lead generation, selling with confidence, and managing time effectively. From skipping big-budget marketing tactics to building relationships that generate warm leads, this conversation is packed with game-changing insights for anyone navigating the solopreneur path.

Whether you're a coach, consultant, or creative entrepreneur, this episode is your guide to growing a business that aligns with your values—and your lifestyle.

🔑 Key Highlights:

Why "flying solo" doesn't mean doing it alone as a solopreneur
The biggest mistake most solopreneurs make when talking about their business
How to stop sounding "salesy" and start building trust
Why community and conversation often outperform digital marketing
How solopreneurs can use automation and SOPs to reclaim their time
The mindset shift from "employee" to intentional business owner

Whether you're just starting out or optimizing a thriving business, this episode gives you the clarity, encouragement, and practical tools to succeed as a solopreneur.

🎯 Don't miss Joe and Carly's wisdom on building a profitable, purpose-driven business of one.

Connect with Joe Rando (Founder, Lifestar):

🌐 Learn more about Lifestar: www.lifestar.com/intro
💼 LinkedIn: linkedin.com/in/joer
📧 Email: joe@lifestar.com

Connect with Carly Ries (Fractional CMO, Lifestar):

💼 LinkedIn: linkedin.com/in/carlyries
📧 Email: carly@lifestar.com

Connect with Sara

https://www.saramurray.com/

YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/

Solopreneur #BusinessOfOne #SalesForSolopreneurs #Lifestar #LeadGeneration #TimeManagement #ProspectingOnPurpose #AuthenticSelling #SolopreneurMindset #SaraMurray #SmallBusinessTips #SoloBusinessSupport

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