Stemen: I think it's an excellent direction to take, even within health care. We've all been in complaining of the last few decades as medicine has gone from your personal relationship with the doctor and now we feel like we're in this industrial complex where you clock itnd, you clock out. And i think this idea of caring is maybe something that we effectively signalled in what was, by the way, a text message sent out by ro so maybe we are just tapping into that craving that we all have for some personal caring attention.

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