
[Greatest Hits] Head of Growth Marketing at Cruise: Alex McNamara - Creating a Marketing Strategy From the Ground Up
How I Grew This
00:00
How to Use Your Extra Time to Do Something That People Will Want
I think you know there's all the classic stories about one feature that can define a brand. The Instagram story is they were like a four square and they've realized everyone just wanted to use the filters so they just made it into Instagram. Don Garaventa came on from EA and gave us a lot of insight into how he's thinking about privacy and the rollout of iOS 15 which has changed everyone's lives who works in growth and mobile. We're doing an international series with with some people from Australia from London about the differences in advertising between us in the US and then deep in the UK and Australia and getting a reverse perspective of what do you think about the ads over here versus
Transcript
Play full episode