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The TikTok Ads Strategy for Beginners

App Marketing by App Masters

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Strategy for Using Successful Ads on TikTok and Key Metrics for Evaluating Performance

This chapter discusses the strategy of using successful ads from Facebook and Instagram Reels on TikTok, as well as the importance of targeting iOS 14 and up users using an MMP. Key metrics for evaluating ad performance and tips for maximizing ad effectiveness are also covered.

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