What Makes a Good Creative?

I think I've had to put my pride aside a lot because and then let's again, it goes back to flex in that muscle by identifying. This is a good ad, this is a bad ad. You don't always get it right. Sometimes I'll see an ad and I'm like, I don't know about this one. Like we'll test it, but I think it's kind of slow at the beginning. But then it ends up being like the best forming ad that I have to rethink about why this actually performed well. And ultimately they're gonna let me know, like either these ads are making money for us or they're not and you're fired.