E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More
OPERATORS
The Importance of Lifestyle Brands
Lifestyle brands are ones where the consumer relates to the identity of the brand. And there's a certain type of guy, right, Sean, that you're marketing to that carries the wallet and you're appealing to him because you have this lifestyle brand. Like if you carry your wallet, you know, you're the cool, like there's this projection, right? It's this cool guy and he's got this minimal wallet and it's like so bad ass.
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