How to Be a Global CMO of Dov

Dov has had a title change in the past year to global CMO of Dov. Tell me some about your role and how it's changing. I mean, we always try to have the same strategy in terms of the brand, but try to execute it locally. My learning is there are situations where you have to go local. If I address that pain point, then if I do a general global message. So we try to balance both.