Young people under 24 years old spent ten minutes every day on stogram, and that's actually down from the previous year. They were spending more time on utube and aps like tick tok, which is really a big part of the story. facebook has this id that it wants instogram to be more than just advertising. It also wants to build out an e commerce site. So what would it mean for facebook if instagram were to go into a decline? I have to imagine it would hurt pretty bad.