Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
Marketecture: Get Smart. Fast.
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Navigating Advertising in a Changing Landscape
This chapter explores the future of advertising amidst economic uncertainties, focusing on trends in ad spending and the influence of consumer behavior shifts. It highlights significant changes in media strategies since the 2008 financial crisis and discusses Google's new targeting capabilities in the connected TV market.
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