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What the Target Boycott Says About the Power of Consumers

KQED's Forum

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Target's Controversy and Consumer Shifts

This chapter examines the backlash against Target stemming from social events, particularly focusing on employee experiences and consumer sentiment. It contrasts Target's challenges with Costco's rising popularity, analyzing how brand loyalty and psychographic profiles affect shopping behavior. The discussion also touches on the historical context of consumer boycotts and the potential future of these movements amid financial pressures.

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