On Branding & Marketing - Ep. 123
Next Level Human
00:00
What Is the Problem I'm Solving?
You want to be thinking about creating a brand that gives you enough a depth and breadth not to pigeonhole you. You also want to begin looking at, once you have this brand, you want to be very careful that you are speaking the language that makes sense to people. One of the first things that happens, and it really should happen before you have a brand, by the way, or even think about a brand is: what is the problem i'm solving? Then you want to go, well, is that a problem that a lot of people out there are interested in, and i can make money at?
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