How to Track and Monitor Your Marketing Campaigns

Jen: I think what we're seeing with all these new virtual showcases is that they're really trying to reach players. Here's what I look at, or what some people look at just as some metrics. GameDiscover.co is tracking Steam followers. Lies of P, the Pinocchio kind of inspired game, had the biggest percent increase on games for Steam. All the biggest actual lift was Starfield Payday 3 and CitySkyline. You can also apply either these methodologies to your own channels and specifically YouTube.