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Bill D'Alessandro Is Obsessed With Contribution Margin

The Andrew Faris Podcast

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Are You Adding Custom Columns to Your Facebook Ads?

I was just thinking about this from like an ad buyer perspective. You said you have your ad buyers reporting on this. Like where are the other places is popping up operationally in the business that people are sort of held goals to, what they're reporting on? And how are you seeing this in other spots in the business with your team? Well, this is something, so we break down my channel. We have three different channels. We have Amazon and we have retail, right? Retail wholesale, whatever you want to call it. Yep. So I specifically, we run to first order contribution margin break even and LTV is great.

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