Ask Steph: How do you create long-form content that converts into sales?
Imperfect Action
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LaunchMagic - The Magician's Gap
When you are structuring your long form content, how are you using it to bridge the gap between where they are now and where they need to be to be ready to buy? I call this concept the magician's gap. It's such a fundamental part of selling anything regardless of whether this is in a live launch or any kind of selling process. For example, with the podcast launch plan, my product where I teach you how to launch a podcast, for as long as somebody believes that it is too late to start a podcast, they are not going to buy my podcast launch plan. They're not going to take any action to start their podcast. So I need to show them in my
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