How to Create the Easiest and Most Effective Amazon Ads

Kevin King: I was impressed with all the techniques and tactics that you shared there. And something I like about you too, is that you you do an amazing job with PPC but you also look at the bigger picture. So for those of you who are just starting out, what is the easiest and most effective Amazon ad that you can create? You want to protect your brand name by making a manual search campaign for exact, broad and phrase around your brand name. A second type of defensive ad is a product targeting ad.