The Importance of Branding Meat

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"I believe our opportunity is to build a brain brand and meat that's known for doing things right," he says. "If you think about like, actually, what meat has done the best job branding themselves over the past ten years ... It's beyond meat." He adds: "It's two non-meat companies that proved that you could actually brand something"

Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue in 2022.

Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.

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