Mike Salguero on Building ButcherBox Into A Transformational Business
Elevate with Robert Glazer
00:00
The Importance of Branding Meat
"I believe our opportunity is to build a brain brand and meat that's known for doing things right," he says. "If you think about like, actually, what meat has done the best job branding themselves over the past ten years ... It's beyond meat." He adds: "It's two non-meat companies that proved that you could actually brand something"
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