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How to Balance Content Authenticity With What Google Is Rewarding
As a publisher, how do you balance that with what Google is rewarding? So I'm thinking specifically for recipes, right? Then you tear down top. Basically you make several layers of your article, like it's kind of like a pyramid. And then you essentially, people can leave your pages as early as they find information they were looking for. We're walking your headers, not putting massive featured images so you don't have to scroll to get the information. Not some things like that can be worked on to give a better experience. That's going to be one of their takeaways basically. And the third point is we mentioned earlier, focus on content authenticity.