Thinking Fast and Slow by Daniel Kahneman

Erica: I recommend everyone read Thinking Fast and Slow. It's a pretty popular book, but it's about cognitive biases. And so your brain, our brains are always trying to trick us. If you see something that's well laid out, your brain will be telling you like, Oh, just believe it,. Erica: The experience of these tools destroys their ability to give us insights into our UX work. "It takes so much discipline and so much, you know, people working together to fight their own brains"