Our 2023 Predictions
B2B Growth
00:00
ABM - It Takes a Long Time, James
It might be two, three, four more years before we really start to see companies embracing creators in the way that we think they should have been doing in 2022. I think getting very, very focused with your marketing efforts is going to be something that we're seeing a lot of brands do. For us, we went from a focus on B2B SaaS to now a tighter version of that. We are starting to look at vertical SaaS companies and companies that have an industry that they are specifically targeting and going after.
Transcript
Play full episode
