Growth In Reverse (Newsletter Growth & Email Marketing) cover image

Your Newsletter Is Too Easy to Join — Here’s Why That’s a Problem

Growth In Reverse (Newsletter Growth & Email Marketing)

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Quality Over Quantity: Rethinking Email Subscriptions

This chapter explores the dynamics of newsletter subscriptions, highlighting the need for quality engagement rather than sheer numbers. The speakers discuss the strategic introduction of friction in the signup process to attract committed readers and improve overall subscriber quality.

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