
5. What skills do marketers really need?
Future Proof
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The Key to a Successful Trans Transformation Is Culture
Marketing is not a new thing an of itself. It's not digital marketing versus a traditional marketing, or analogue market which is a awful term. But rather, it's just all marketing. Experimentation is critical, and i think the willingness to learn from that is critical. And we can have a systematic approach to er to learning and improving. The most successful companies are those who embrace this notion of being willing to embrace the uncertain outcomes of experiments.
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