16min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Mastering Sales Strategies

This chapter explores the intricacies of pricing strategies and contract durations in sales, emphasizing the importance of customer retention and the careful management of multi-year contracts. It discusses deal reviews, the significance of trust-building in closing, and the leadership required to support and empower sales teams. Finally, it touches on the transition from inbound to outbound sales approaches and the importance of adapting to foster innovation and collaboration within a growing sales organization.

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